Canned vegetables: Private label dominates but prices have risen too much. Danger of sell out

While in animal preserves, MDD has to find difficult space against a strong IDM, in the case of vegetable preserves, the situation is decidedly different.

As we will see, in fact, more than half of the sector's turnover is generated by private label products, confirming the weakness of the major brands.

In this analysis we also make use of the valuable research of NIQ updated in October last year, so very recent.

Let's now delve into the private label performance in detail for each segment of the industry, analyzing performance by individual sales segment. The data refers to the year 2023 AT October.