In the world of vegetable preserves, the most relevant distribution channel in terms of turnover is represented by discount stores, which hold the relative majority of the total turnover, despite the growing trend of large supermarkets that have achieved significant increases. Let's go into detail about the individual sales clusters, appropriately dividing the different stereotypes of supermarkets (from neighborhood to large stores) to fully understand the dynamics of the sector's performance.
Going into more detail, we can analyse the relationship between vegetable preserves and sales formats by making use of the valuable research of NIQ updated in October last year, so very recent.
As regards sales in value, we find discount stores at the top of the ranking by turnover, which in 2023 produced a turnover of over 325 million euros with a growth of 9,7%.
