Carlsberg grows in the first half of the year and accelerates its sales of non-alcoholic beverages and soft drinks.

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Carlsberg Group closed the first half of 2026 with revenues of approximately €6,3 billion and organic growth of 2,7%. Volumes increased by 2,8%, with positive performance in the group's three main geographical regions: Western Europe, Asia, Central and Eastern Europe, and India.

Among the most dynamic categories, non-alcoholic beers stand out, up 11%, and soft drinks, up 9%. Premium beer saw a more modest increase, at 1%. Among international brands, Carlsberg recorded a 6% increase and Tuborg a 3%.

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“We continued to make good progress on our key strategic priorities, with particularly strong growth in soft drinks and non-alcoholic beers,” said Jacob Aarup-Andersen, Group CEO.

During the half-year, Carlsberg also signed a strategic partnership with Sapporo, strengthening its premium portfolio, and expanded its agreement with PepsiCo in the Nordics, the Baltics and Azerbaijan.

At the same time, the group continues to work on its financial rebalancing, aiming to reach 2,5 times leverage. Free cash flow, the issuance of hybrid bonds, and proceeds from the new joint venture with Sapporo are among the levers planned to approach this target during 2026.

The Italian market also reflects the growth of the non-alcoholic segment. Carlsberg is present in the country with Birrificio Angelo Poretti, which is strengthening its presence in the category through 4 Luppoli Zero.

According to data released by the company, the brand recorded a 71,3% growth in volume in the retail channel and a 34% growth in the out-of-home channel.

"Non-alcoholic beers continue to be one of the main drivers of innovation and growth in the beer market," emphasizes Alius Antulis, managing director of Carlsberg Italy. "Our goal is to continue innovating the portfolio, making it increasingly broad and inclusive."

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