In 2025, S Group reported combined net sales of €15,4 billion and an operating profit of €495 million, confirming its solidity and competitiveness in a still fragile macroeconomic environment characterized by cautious consumption. Retail sales, net of taxes, grew 1,5% year-over-year, reaching €14,5 billion, while the combined operating profit (AO) of the regional cooperatives, SOK, and its subsidiaries stood at €495 million (€499 million in 2024).
SOK Corporation performed particularly well, with operating profit (IFRS) rising 21,7% to €140 million, thanks in part to the sale of its stake in the Mylly shopping center. Net sales reached €9,7 billion. The Finnish group distributed record-breaking cash benefits to members totaling €558 million, bringing the total amount paid out over the 2020s to approximately €3 billion. In 2025 alone, nearly 112.000 new members joined, further strengthening the cooperative base.
On the investment front, S Group allocated €683 million to develop its retail network, expand the ABC chain's electric charging infrastructure, and strengthen its online grocery business, including the new Arina collection center, which will be operational in 2026. Grocery and non-food retail sales grew 2,5% to nearly €11 billion, outperforming the Finnish market average. This result was also supported by two major price reduction initiatives in 2025, which involved over 1.300 items and strengthened the brand's positioning as a "permanently convenient shopping cart."
Growth was driven by an increase in the number of transactions and a demand shifted toward practical everyday solutions: ready-to-eat meals, ready-to-eat products, and fresh fruit and vegetables. At the same time, a greater propensity to spend on products related to special occasions and holidays. In the non-food sector, Prisma's private labels—House, Luode12, and WKLY—sustained sales, contributing to growth that outpaced the market. The digital transition also boosted consumer electronics, particularly televisions.
E-commerce has seen significant growth: S-kaupat increased sales by 28%, while Prisma.fi posted a 60% increase, thanks in part to the extension of its free click & collect service to the entire Prisma and Sokos network. In the wholesale foodservice sector, Meira Nova posted an 8% increase, significantly outperforming the HoReCa market and consolidating its position in the professional channel.
The specialty retail segment, on the other hand, saw a 1,7% decline to €266 million, reflecting the economic cycle. However, the Sokos and Emotion brands maintained stable sales and profitability. The online store, Sokos.fi, grew by over 30%, with a 40% increase in customers. Sokos and Emotion confirmed their leadership in cosmetics, while fashion outperformed the market and demand for household items increased. The fuel and service station division also showed signs of renewal: sales of nearly €2 billion and strong growth in electric charging, with revenues increasing by approximately 50% thanks to 29 new stations.
For 2026, the group is cautiously optimistic about the recovery in domestic consumption. Improving purchasing power and more moderate inflation could support demand, but—as CEO Hannu Krook emphasized—consumer confidence will remain the key to consolidating growth.
