Fever-Tree said it was on track for the current year, thanks to a promising start in the US and a solid position in the UK market. At its annual meeting, the premium mixer brand reaffirmed its leadership in the UK on- and off-trade channels, supported by an expanding portfolio that covers both alcoholic and non-alcoholic occasions.
In the United States, the company expects low single-digit growth in group revenue and an adjusted EBITDA margin of around 12% for fiscal 2025. The start of the strategic collaboration with Molson Coors, announced in January, is already producing positive effects, with the transition to the American group's distribution network in line with expectations.
According to Fever-Tree, the deal with Molson Coors offers significant long-term opportunities, thanks to the partner's scale, widespread sales network and logistics efficiency. In Europe, the picture appears more mixed: good signs from France and the Netherlands, but weaker sales in Germany. Global growth is driven by Ginger Beer, with increasing penetration into new consumption occasions.
Local production has begun in Australia, which promotes efficiency and market share. Finally, regarding the new 10% tariff on British imports to the US, Fever-Tree has clarified that the costs will be shared equally with Molson Coors and that the aim is to mitigate the impact in the short term thanks to future production on American soil. Meanwhile, Charles Gibb has left the leadership of the North American division, replaced by Judd Hausner.
