The dishwashing detergent market is experiencing a growing demand for increasingly high-performance, concentrated products that combine effectiveness and gentleness. This is the context for the new offering from Dual Power, Italchimica's consumer brand, which launches Concentrated Dish Gel with Activated Carbon, a solution designed for the premium hand cleaning segment. According to NIQ AT2025 data, the domestic market for manual dishwashing detergents is worth approximately €277 million and is increasingly focused on technological, multifunctional, and high-performance formulas. The Padua-based company is thus focusing on a product that combines degreasing power, odor-reducing action, and skin-friendly properties.
The new Concentrated Dish Gel with Activated Carbon was developed to remove even the most stubborn and encrusted dirt. The formula leverages the properties of activated carbon, which, thanks to its combined chemical and mechanical action, promotes surface cleaning with a gentle scrubbing effect that doesn't scratch plates, pots, or dishes. Enzymes also enhance the product's effectiveness, effectively removing organic residue and improving degreasing performance during the soaking phase. The formula is effective even at low temperatures, a factor increasingly appreciated by energy-conscious consumers.
One of the key features of the new product is the odor-stop technology developed by Dual Power. The system works in synergy with activated carbon particles to combat and eliminate the unpleasant odors that often develop on dishes or inside kitchen sponges. Despite its powerful cleaning power, the product is dermatologically tested and designed to be gentle on the skin, a feature that is one of the main drivers of purchase in the manual detergent sector.
The concentrated formula also allows for a high number of uses per bottle, strengthening the product's positioning in terms of value for money. With this new product, Italchimica further expands its Dual Power portfolio, a brand that in recent years has consolidated its presence in household cleaning thanks to high-performance and specialized solutions. The new Concentrated Dishwashing Gel with Activated Carbon will be available in major retail channels starting in May 2026, aiming to attract consumers who are increasingly attentive to innovation, convenience, and effectiveness in household cleaning.
