Snacks represent a relevant category within the breakfast, characterised by the presence of big industrial brands which have closed many spaces to other suppliers, but which have not been able to stem the growth of MDD in these years. In this special dedicated to the category, in collaboration with NIQ, we will explain with the support of the GDO sales data how much and how the category has changed in shelf sales.
A market that is worth almost 1,5 billion euros and where the share of relevance of the discount and MDD It's definitely above average.
Inflation has changed many aspects of the category, making it clear that today the final consumer protects his spending budget by changing purchasing habits, experimenting with new products, new brands, without being afraid of abandoning acquired habits.
The special is made up of five articles, each of which is dedicated to a specific theme, created with the support of updated data from Nielsen IQ. From Total Italy Omnichannel sales (revenues in value, volumes, pieces, promotional pressure, inflation) to then move on to more specific aspects such as sales, market evolution in individual segments, the trend of different sales formats and finally the evolution of the MDD in every aspect in every segment of the category.
In this we will get into the merits of the Total sales Italy AT 31 March 2024, checking the trends in revenues, volumes (both in kg and pieces sold), we will evaluate the inflationary impact of the last moving year under analysis and finally the influence of promotional pressure.
Even if the snack market does not have an international relevance, since breakfast is a purely Italian cultural factor, its value is significant. As of March 31, 2024, the snack market in the total large-scale distribution Italy Omnichannel is worth 1 billion and 419 million euros. In the last rolling year, from April 2, 2023 to March 31, 2024, the market saw a growth of 5,9%.
