Tuttigiorni's growth journey takes a new step with the opening of the Dalmine store at Via Natale Betelli 55. The CRAI group brand is bringing its everyday shopping model, based on consistent convenience, ease of purchase, and local promotion, to the Bergamo area. The 610-square-meter store is the eleventh nationwide and the second opening of the format in Lombardy.
The heart of the project remains the philosophy Everyday Low Price, which has characterized Tuttigiorni since its debut: a clear, consistent price list accessible every day of the year, without the use of temporary promotions or flyers. This offering aims to build a transparent relationship with consumers, making convenience a permanent feature, not tied to promotional logic.
The supermarket offers a selection that combines a focus on local specialties with a wide selection of private label products. The Crai, Piaceri Italiani, La Rosa dei Gusti, and Cuore dell'Isola lines comprise a broad and competitive assortment, designed to offer quality and authentic flavor at affordable prices. The offering is rounded out by various specialized departments: deli, bakery, butcher, wine, as well as a vegetable corner and sushi area, both also available for takeout. Each area has been designed to ensure freshness, variety, and a quick and intuitive shopping experience.
As in all the stores of the format, the omnichannel model that integrates the store and eCommerce is also available in Dalmine: through Click & Collect, the customer can place the order online and collect it whenever he prefers, without waiting.
The grand opening is accompanied by dedicated initiatives: shopping vouchers worth a total of €55 and the "Guess by how much we've lowered prices" contest, which offers €7.350 in vouchers to be used directly in-store. The store is open daily from 7:30 a.m. to 22:00 p.m. and is part of Tuttigiorni's development strategy, aimed at building a network close to local communities, with a particular focus on the economic sustainability of families.
“The opening of Dalmine represents a new chapter in our consolidation process,” he states. Roberto Comolli, General Manager of Food 5.0. “Lombardy is a dynamic and attentive market: Tuttigiorni is achieving significant results here. We will continue to invest to ensure quality, proximity, and daily convenience for our customers.”
