Ahold Delhaize today announced the appointment of Lynne Bruning-van Gessel as the new Brand President of Etos, the Dutch drugstore chain. Currently the brand’s Chief Commercial Officer, Bruning-van Gessel will assume her new role on July 1, succeeding Pieter Saman, who will relocate to the United States to serve as Division Director at Food Lion, effective September 1.
Claude Sarrailh, CEO of Ahold Delhaize Europe & Indonesia, commented: “Lynne has demonstrated a strong strategic vision, customer focus and solid leadership. I am confident that Etos will continue to grow under her leadership.”
With over 15 years of experience at L’Oréal, where she held senior roles up to General Manager of the Active Cosmetics division, Lynne joined Etos in 2022, helping to relaunch the assortment and build cohesive teams and strategic partnerships. A graduate in Business Administration from the Vrije Universiteit Amsterdam, she has already made her mark with a brand repositioning and new private label lines.
Pieter Saman, who has led Etos since 2023 after an experience at Gall & Gall, leaves a strengthened, innovative company with increasing relevance to a wider audience. “I thank Pieter for the collaboration over these years. Together we have set a growth path that I am now ready to continue with enthusiasm,” said Lynne Bruning-van Gessel.
