Dr. Max, one of the European leaders in the pharmaceutical sector, has recorded the highest growth in e-commerce in Italy, with an increase of 91%, according to the Casaleggio Associati ranking. This result is the result of the strategic collaboration with Studio Cappello, a digital marketing agency specialized in e-commerce and omnichannel performance.
The partnership, which began in 2022, has been renewed for 2025, confirming Studio Cappello as the reference partner for Dr. Max's digital marketing activities. The agency deals with ADV campaigns, SEO, digital strategy, data intelligence and marketing automation.
“The collaboration with Studio Cappello has allowed us to build a digital marketing strategy based on data and performance, improving the customer experience and optimizing our omnichannel presence,” says Francesco Ghibaudo, Chief Marketing & Customer Officer of Dr. Max Italia. “We are happy to continue growing together with Dr. Max, thanks to a deep-rooted and consolidated partnership,” says Silvio Zanarello, Sales Director of Studio Cappello and WMR Group.
Studio Cappello supported Dr. Max in the entry and expansion of e-commerce in the Italian market, with a data-driven and results-oriented approach. The agency uses proprietary technologies such as the PEI (Promotional Effectiveness Index) to measure the impact of ADV campaigns and optimize marketing strategies. Dr. Max's omnichannel strategy, supported by Studio Cappello, allows to effectively communicate with consumers through different touchpoints, such as social media, stores and online content. A team of specialists in SEO, advertising, marketing automation, CRO and data science works synergistically to guarantee concrete and measurable results
