Mila continues the collaboration with Loacker that began in 2025 and updates the Gusto + Gusto Loacker Edition line. The three previous products have been replaced by two new pairings, accompanied by redesigned packaging to increase shelf visibility and recognition.
The first new product pairs Mila fior di latte yogurt with Napolitaner Choco Wafers, featuring hazelnut cream and a milk chocolate coating. The second combines vanilla yogurt with wafers filled with cocoa and milk cream.
The format continues to play on the contrast between the creaminess of the yogurt and the crunchy addition at the moment of consumption. A product positioned between yogurt, snacks, and desserts, designed to cater to a variety of occasions: from breakfast to afternoon snacks, to a sweet treat at the end of a meal.
The revised assortment is accompanied by a new, more modern and immediate graphic design. The goal is to highlight the collaboration between the two brands and make the product variants easier to read in a segment where packaging and partner awareness directly impact purchasing decisions.
The South Tyrolean supply chain remains central. The yogurts are made with milk sourced exclusively from the farms of Mila's 2.100 member farmers, mostly located above 1,000 meters above sea level. The local ingredients are complemented by the Italian hazelnuts used in Loacker's products.
