The new communication campaign will be online until June 2024 for the launch of La Fattoria Veg, the new brand of vegetable burgers headed by Olga Italia, already known for the plant-based products brand Sojasun.
Curated by the integrated communications company Life, the campaign “Just what you need” It was conceived starting from a long-term strategy that finds its foundations in the concept from which the brand identity is developed: it is, in fact, the simplicity of a process made up of a few steps and the naturalness of a few simple ingredients from our territory to make La Fattoria Veg the quality and authentic-tasting plant-based alternative.
The campaign aims to be an invitation to rediscover the secret of true goodness in the essential, inspiring consumers to connect more authentically with what surrounds them and to recognize what is truly important and valuable. It is in the simplicity and lightness of nature that we find the pleasure of a good product, vegetal, healthy and with few and simple ingredients. A short production process, designed to keep the ingredients fresh and preserve the authentic and genuine flavors of the best recipes of the Mediterranean tradition.
The launch campaign is developed together with a media plan that includes the involvement of all digital channels, from activities on YouTube, TikTok and Meta to Display campaigns on Meta and Google together with an intense Influencer Marketing activity.
In addition to the campaign period, the brand will continuously monitor digital touchpoints with a brand story that will be developed on Instagram and on the website, supported by sponsored and campaigns we go su Meta and Google.
The brand wants to position itself by offering an innovative line of vegetable burgers, the only ones on the market to be made only with fresh vegetablesunthawed and completely free of preservatives. Based on traditional recipes, but also new combinations, La Fattoria Veg products are genuine and tasty, GMO-free and created with full respect and love for nature.
Find out more about https://www.lafattoriaveg.it
