Organic pomegranate is increasingly establishing itself in the European panorama, thanks also to the It's Bio project, by Aop Gruppo Vi.Va, which promotes quality organic fruit in the markets of Italy, Belgium and Greece. This ancient fruit is at the center of a productive and commercial growth, meeting the favor of consumers who are increasingly attentive to health and environmental sustainability.
Organic pomegranate stands out for its nutritional properties: it is rich in antioxidants, especially polyphenols, is an important source of vitamin C, potassium and fiber and has a low calorie content.
In Italy, production has seen significant growth in recent years, driven by interest in natural and sustainable products. The It's Bio project has helped strengthen its positioning, focusing on quality varieties and environmentally friendly production processes.
Even in Belgium and Greece, key markets of the project, the consumption of organic pomegranates is growing even if Italy is the European leader in the production of organic pomegranates, with an increasing attention to the sustainability of cultivation.
Our farms are investing in innovative technologies to ensure a product of the highest quality. Thanks to the favorable climate, the main production areas, such as Puglia and Sicily, offer pomegranates with an excellent flavor.
