Pam Panorama continues to invest in its own brand lines and relaunches “Tesori dell'Arca” which includes a wide range of references that are constantly growing, united by the aim of combining quality and convenient prices. The line, available exclusively in the brand's stores, currently includes over 220 products, from fresh to packaged with particular attention to sustainability.
Among the flagship products, we find bronze-drawn semolina pasta, cheeses, such as Grana Padano Dop Riserva and Parmigiano Reggiano Dop, in different ages, and mozzarella, burrata, mascarpone and many others. In addition to the classic proposals, there are products for special occasions, such as pandoro, panettoni, offered in different variations.
The packaging was also designed to capture attention on the shelf. The white color, chosen to ensure optimal visibility, is a distinctive element of the brand. The naming also plays a fundamental role: “Tesori” is an expression of goodness and conveys the idea of something valuable, ready to be discovered by the customer, while “l'Arca” recalls the image of a treasure chest that preserves the taste of the products.
The line's ambassador is Filippa Lagerback, a well-known television presenter and star of many video recipes on social media channels and the Pam Panorama website.
