Reckitt Confirms 2025 Estimates: Strong Drive from Asia and Winning Innovations

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Reckitt has announced strong results for the first quarter of 2025, supported by significant growth in emerging markets, where sales increased 10,7% on a like-for-like (LFL) basis to £1,044 million. “We are building a more efficient and innovative Reckitt, with targeted investment and a strong focus on our Powerbrands,” said CEO Kris Licht.

Overall, the group recorded LFL growth of 1,1%, with total revenues of £3,683 million. Core Reckitt, which represents 71% of revenues, recorded LFL growth of 3,1%, driven by Intimate Wellness (+16,6%) and Germ Protection (+7,5%). Among geographic markets, Europe recorded a 1,7% LFL decline due to volume contraction (-4,7%), while North America suffered a slight contraction of 0,9%, penalised by a slowdown in consumer confidence.

Among products, Durex gained market share in China and Europe, thanks to new launches such as hyaluronic acid and nitrile condoms. Dettol also performed well in India and China, with innovations in washing machine detergents and solid soaps. Despite declines in Essential Home (-7,0% LFL) and Mead Johnson Nutrition (-0,5%), Reckitt confirmed its 2025 forecast: LFL growth of 2%-4% for the group, and 3%-4% for Core Reckitt. ​​Meanwhile, the £1 billion share buyback plan continues, with £815 million already repurchased.

Reckitt Confirms 2025 Estimates

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Reckitt Confirms 2025 Estimates