Canned animal products are a category, it has been written, where the IDM dominance is still significant and prevalent. It is therefore particularly useful to understand how the different sales formats performed in a year, last year, of very high inflation.
That is, what is the growth of discount stores compared to traditional channels, free from the weapon of large industrial brands?
In this analysis we also make use of the valuable research of NIQ updated in October last year, so very recent.
The supermarket channel, as is logical, accounts for the majority of canned animal sales. However, within this vast sales format, considerations must be made because the market is changing and past performances are no longer relevant. Some sales formats are being swallowed up by others, and sales traffic is taking on a new shape.
Let's delve into more detail and examine the new relationship between canned animal products and the most suitable sales formats for the category.
