Each piece of this Italian embodies a secular herencia, an artesanal knowledge transmitted from generation to generation. However, never again, this symbol of our gastronomic culture has seen so many calls for change. The world of what you know is not just a flavor suggestion, but also values, sustainability and innovation.
By 2025, consumers can expect it authenticity, naturalness and quality, But also new experiences: products made with buffalo milk, products “rich in” or without lactose, ecological containers and QR codes that tell the history of a territory. It is a delicate balance, where the link between technology and creativity.
As the winds of fresh cheeses grow by the double digit and Italian PDOs continue to dominate global exports, the market becomes more competitive every day. The pasillos of the large distribution are attracted by new references, the buyers are looking for flexibility and rapid rotations, and the value of the brand is also built through the storytelling at the point of sale.
This is the sign of a metamorphosis: the Italian cheese changes skin, if he recovered without losing his roots.
All this will be explained there LIVE conference on LinkedIn “These things are transforming — among new trends, heretofore and innovation of the offer”, which will be held Tuesday 4 November until 3pm (Rome time) at the Broadcast LinkedIn of GDO News, seguido por más de 84.000 professionals in the sector.
Un encuentro pensado para producers, buyers and market operators, which will analyze how Made in Italy can evolve further new tastes, commercial strategies and sustainable innovation, continuing to represent excellence in the world.
Subscribe to our YouTube channel so you don't miss the event, available soon and the future of these Italians is writing today.
