Venditalia 2024, from 15 to 18 May at Fieramilano Rho, is the stage chosen by Gruppo Gimoka to present its new products and solutions for the Food Service, Vending, and Home channels. The Italian hot beverage company, leader in the vending sector, brings to the fair a large catalogue of new Gimoka and Caffè Mauro branded products in a 150 mXNUMX stand divided by product type and brand. The aim is to present a set of new products capable of capturing new consumer trends in a dynamic sector such as food & beverage.
Vending: two new lines of soluble vegetable and low-sugar drinks
There are several new features that concern Gruppo Gimoka's proposal for Automatic Distribution: the first, aimed at the flexitarian segment, includes a wide range of 100% vegetable soluble drinks (Chocolate, Ginseng, Matcha and Chai) completely free of fats and animal ingredients. This is a real innovation for the vending world, which will allow managers to differentiate themselves and reach new consumer targets.
In line with this philosophy, the new line of low-sugar drinks will also be presented, which represents the answer to the growing demand for products suitable for healthier diets. The main challenge of the Gruppo Gimoka soluble R&D division was to develop a line of drinks with a high sensorial profile but able to satisfy the needs of those who want to limit their sugar intake.
Always in the wake of innovation, but with the aim of elevating the customer experience of the final consumer, in the stand it will be possible to interact with the Vending Machine in Touch less mode, thus purchasing the desired products without pressing any button, simply by pointing to the screen.
Gimoka enriches the Disk Professional range
Among the new features, the expansion of the Nespresso disk professional range under the Gimoka brand, which is enriched with 3 flavoured coffee references (Caramel, Vanilla and Hazelnut), enriching and completing the menu of proposals and sensory experiences also for those users / businesses that, despite not having high volumes, wish to offer a high quality and consistent coffee shop menu over time.
Among the Group's proposals that arouse particular interest from the market, the Hotellerie one is confirmed, with an offer that is characterized by a proposal of complete professional services able to respond to the various and specific needs expressed by professional customers.
The offer is focused on coffee proposals, instant drinks and fruit juices; a proposal that represents a synergic result of the correct equipment, the expertly developed ingredient and the pre- and post-sales activities.
Caffè Mauro: a totally renewed proposal for both Food Service and the home
Caffè Mauro, the Italian roasting company registered in the ministerial register of historic brands, presents itself at Venditalia with a renewed catalogue both in the Food Service channel and in the Home channel, the result of in-depth work on refining the blends and specific positioning for each channel.
The brand will maintain the payoff “Torrefazione” in the Professional sector, as a testimony to the consolidated know-how that since 1949 has carefully selected and individually roasted the origins from all over the world, subsequently blending them with mastery. The catalogue is further expanded, as regards the range dedicated to Ho.re.ca., and above all it is enriched with a new line dedicated to Automatic Distribution and a new multi-beverage solution for offices and small locations.
For Vending, Caffè Mauro has developed two bean blends that are already gaining the appreciation of operators: Espresso Forte and Espresso Pieno, also available in the most popular portioned systems.
In particular, the new multi-beverage system “Mauro Club” will debut, which allows you to prepare high-quality coffee and soluble drinks such as ginseng, barley and tea, offering a wide range of options to satisfy everyone's preferences. The heart of the Mauro Club system is the new Demetra, the machine for extracting coffee in capsules, which operates at a pressure of 20 bar and allows you to prepare creamy and aromatic espressos, capable of satisfying even the most refined tastes of coffee lovers.
The new catalogue for the Home segment will instead be characterised by the pay off “Emozione Mediterranea”, presenting an innovative proposal on the shelf that embraces a vast range of blends capable of satisfying the tastes and sensorial preferences of every consumer.
A product offering that is divided into all formats, from the classic ground to the grains, to the pod line and the various portioning systems. The key visual, characterized by a highly emotional and evocative graphic design, draws on the values and symbols of the Mediterranean, recalling solid elements of sociality and conviviality.”
Vitamins for well-being: Gruppo Gimoka presents the partnership with Vitamin Well
As part of Venditalia, Gruppo Gimoka presents its commercial partnership with the Swedish brand Vitamin Well, for the distribution in the Italian market of functional waters, rich in vitamins and mineral salts, and energy bars dedicated to a target attentive to a sporty and healthy lifestyle.
It is a modern and quality alternative, which stands out on the market both for its sensory profile and for the high vitamin content contained in Vitamin Well products.
